Ascent is announcing Recovery Water as an innovative water-based beverage that's designed to support athletes after a workout. The beverage combines high-quality protein—made from Ascent's proprietary native whey protein formulation process—with electrolytes to boost muscle recovery and hydration.
The Watermelon and Pineapple Coconut-flavored beverages share 20g of fast-digesting native whey protein and 2.5 grams of naturally occurring Leucine to kick-start muscle protein synthesis. The 100-calorie beverage is free from artificial ingredients, as well as gluten, soy and rBST/rBGH. As ingredient-conscious consumers are just as interested in what is not in their products, Ascent's newest release is Informed Choice Certified, meaning that it is tested by a third party for banned substances so consumers can feel confident about the clean protein drink.
Image Credit: Ascent Protein
What's Driving This Trend
- Water-based Recovery Beverages
- The trend of water-based recovery beverages presents an opportunity for companies to develop innovative products that support athletes' muscle recovery and hydration.
- High-quality Protein Formulation
- The trend of high-quality protein formulation in recovery beverages opens up possibilities for companies to create unique and effective products for athletes.
- Ingredient-conscious Consumerism
- The trend of ingredient-conscious consumerism provides an opening for businesses to offer clean, natural, and certified products that meet consumers' demands for transparency and trust.
Who This Affects Most
- Sports Nutrition
- The sports nutrition industry can capitalize on the trend of water-based recovery beverages by developing new formulations and flavors to meet the needs of athletes.
- Beverage Manufacturing
- The beverage manufacturing industry can explore the trend of high-quality protein formulation to create innovative recovery beverages that stand out in the market.
- Certification and Testing Services
- The certification and testing services industry can seize the trend of ingredient-conscious consumerism by providing reliable and independent testing services to ensure clean and safe products for consumers.
