Whey Protein Waters

TATU Hydrates and Supports Muscle Recovery After a Workout

TATU makes whey protein water and conveniently packages it in a can, offering a convenient way for active individuals to replenish post-workout. These canned drinks supply 15 grams of premium whey protein isolate per can with fruity flavors like Orange Mango and Lemon Ginger.

The zero-sugar, 60-calorie protein water beverages are refreshing options for fitness enthusiasts and individuals seeking quick, on-the-go nutrition. With thirst-quenching qualities and easy digestibility, whey protein water draws consumers in with a convenient way to refuel their bodies with essential protein without the heaviness of traditional protein shakes or bars.

TATU Protein Water is on a mission to become the top source for functional protein and sees the potential to expand its brand to support people of all ages.

Convenient Protein Waters
TATU's whey protein water provides a convenient way for active individuals to replenish post-workout without the heaviness of traditional protein shakes or bars.
Zero-sugar Protein Beverages
TATU's whey protein water offers refreshing, zero-sugar options for fitness enthusiasts and individuals seeking quick, on-the-go nutrition.
Functional Protein Expansion
TATU Protein Water sees the potential to expand its brand and become the top source for functional protein, supporting people of all ages.

Industries Being Reshaped

Health and Wellness
TATU's whey protein water caters to the health-conscious market, offering a lighter alternative to traditional protein products.
Fitness and Sports
TATU's whey protein water provides a convenient and refreshing post-workout option for fitness enthusiasts and athletes.
Food and Beverage
TATU's whey protein water introduces an innovative beverage option with its fruity flavors and easy digestibility.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 64%
Activity 83%
Freshness 22%

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