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The Asako Itono Video Look Book Breeds New Career-Influenced Styles
Tiana Reid — May 22, 2010 — Pop Culture
References: nymag
The ‘model-off-duty’ look is one of the most highly coveted, nonchalant looks in the fashion world, but the New York Magazine Asako Itono Video Look Book is giving the 'model-off-duty style' a run for its money.
Asako Itono is a flight attendant for Emirates Airlines and caught up with Jonah Green of New York Magazine for the fashion run-down. With Itono donning a Burberry watch, patterned tights, leopard print flats, a wicker bag and an ultra casual fedora, 'flight attendant off-duty' might be the next 'it' look.
Asako Itono is a flight attendant for Emirates Airlines and caught up with Jonah Green of New York Magazine for the fashion run-down. With Itono donning a Burberry watch, patterned tights, leopard print flats, a wicker bag and an ultra casual fedora, 'flight attendant off-duty' might be the next 'it' look.
Trend Themes
1. Flight Attendant Fashion - The concept of fashionable uniforms for flight attendants could be explored by airlines as a disruptive innovation opportunity.
2. Career-influenced Style - Brands could cater to people's professions and create collections based on the types of clothes people wear to work.
3. Professional Athlete Style - Given the popularity of athleisure and activewear, sportswear brands could explore creating collections based on what professional athletes wear off the field/court.
Industry Implications
1. Airline Industry - Airlines could explore the potential of adding a fashion element to their cabin crew uniforms.
2. Fashion Industry - Fashion brands could explore creating collections based on different professions and lifestyles.
3. Sportswear Industry - Sportswear brands could explore creating collections based on professional athletes' off-duty styles.
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