Nike has unveiled Italian soccer team AS Roma's new kit, which features a design rooted in the team's glorious history with a nod to the future of the team from the Italian capital.
The shirt is the first AS Roma shirt designed by Nike. The body is colored in Roma's traditional and iconic deep red and features a drop-needle tonal stripe throughout the body. The shirt has deep yellow cuffs that show off AS Roma's secondary color, and a unique red polo neck collar with yellow underneath. The collar can be flicked up to offer players a style variant and give them the opportunity to show off the club colors.
The back of the neck features a textured yellow tab with the statement "La Roma Non Si Discute Si Ama," which translates to "Roma is loved without question," the motto that has come to define AS Roma supporters' sense of belonging to their beloved team.
Why This Trend Is Growing
- Historical-inspired Soccer Jerseys
- Designing soccer jerseys that pay homage to a team's glorious history while incorporating modern elements is a disruptive innovation opportunity.
- Customizable Collars
- Creating soccer jersey collars that can be flicked up for a style variant and to showcase club colors presents a disruptive innovation opportunity.
- Localized Team Mottos
- Integrating localized team mottos or statements on soccer jerseys to enhance fan engagement and create a sense of belonging is a disruptive innovation opportunity.
Industries Being Reshaped
- Sporting Goods
- Sporting goods companies can explore the market potential for historical-inspired soccer jerseys that appeal to fans and players alike.
- Fashion/apparel
- The fashion/apparel industry can collaborate with sports teams to design customizable collars for soccer jerseys, offering a unique style to fans and players.
- Sports Marketing
- Sports marketing agencies can work with teams to develop localized team mottos for jerseys, fostering stronger connections between fans and their favorite teams.
