As I Am's Olive & Tea Tree Oil CoWash is a purifying product that helps prevent ichy and dry scalp conditions. The formula's olive oil ingredients eliminate dryness and flaking while its tea tree oil additives work to purify, help soothe itchiness and irritation.
In addition to soothing itchiness and dryness, the As I Am formula also aids with irritation associated with Seborrheic Dermatitis and Dandruff. The product is also geared toward consumers with wavy and curly hair, helping thicken damaged locks, define curls an control one's natural curl pattern.
Founded by Dr. Ali N. Syed -- a master hair care chemist and entrepreneur, who grew up in Pakistan, before studying in Tanzania, Africa and later moving to the US -- As I Am aims to "provide the very best products, education and customer service" to its consumers while also focusing on nourishing, well made and affordable products.
As I Am's Olive & Tea Tree Oil CoWash is
1. Purifying Haircare - Disruptive innovation opportunity: Develop gentle and effective haircare products that purify the scalp and prevent dryness and itchiness.
2. Tea Tree Oil Products - Disruptive innovation opportunity: Create new tea tree oil-based products that offer soothing and purifying benefits for various skin and hair conditions.
3. Curly Haircare - Disruptive innovation opportunity: Develop specialized haircare products that cater to the needs of wavy and curly hair, offering solutions for damage repair, curl definition, and control.
1. Personal Care - Disruptive innovation opportunity: Introduce innovative personal care products that incorporate natural ingredients to address specific hair and scalp needs.
2. Beauty and Cosmetics - Disruptive innovation opportunity: Create a line of beauty and cosmetic products that leverage the benefits of tea tree oil for skin and hair health.
3. Haircare - Disruptive innovation opportunity: Revamp the haircare industry by focusing on developing specialized products for different hair types, including wavy and curly hair.