As Ever, the lifestyle brand Meghan Markle launched in 2025, teamed up with chocolatier and tastemaker Jonathan Grahm of Compartés to create three limited-edition As Ever chocolate bars. Inspired by some of the most popular As Ever products, there are three exclusive chocolates—one white, one milk and one dark—that, as to be expected, sold out in record time.
Handcrafted at Compartés’ Los Angeles atelier, each luxurious chocolate bar is a special treat to be savored and shared. While the White Chocolate Bar is studded with flower sprinkles and hemp hearts, the Dark Chocolate Bar incorporates As Ever raspberry spread and a touch of sea salt, and the Milk Chocolate Bar is extra-indulgent thanks to an infusion of shortbread cookie pieces and bee pollen.
Why This Trend Is Growing
- Celebrity-branded Collaborations
- The partnership between As Ever and Compartés spotlights the growing trend of celebrities launching exclusive products, opening doors for unique branding opportunities.
- Limited-edition Products
- The rapid sell-out of the limited-edition chocolates highlights the increasing consumer demand for exclusive and ephemeral goods.
- Artisan Chocolate Innovation
- The intricate craftsmanship seen in Compartés’ handcrafted chocolates underscores the trend towards artisanal and innovative chocolate experiences.
Industries Being Reshaped
- Luxury Confectionery
- The collaboration between As Ever and Compartés joins the luxury confectionery market, characterized by premium ingredients and exclusive branding.
- Celebrity-driven Retail
- Celebrity-driven retail is expanding as royal and high-profile figures increasingly align with brands, leveraging their influence to create bespoke product lines.
- Gourmet Food and Beverage
- The integration of unique flavor profiles and high-quality ingredients in the As Ever chocolate bars reflects broader trends in the gourmet food and beverage industry.
