A project posted by Mario A. Vergara called the 'ARTPOP Lady Gaga' video focuses on a small clip of Lady Gaga's new album coming out in the future. Vergara says, "The minimalism is the future, looking forward inside your mind!" The flickering of the lights and the attention to Gaga's face shows that the simplistic teaser is meant to promote thought and creativity as to what Gaga's music video is about.
Gaga has always been one to push the pop culture boundaries and with the talking in the background and the direct attention to the camera, it seems as if Lady Gaga wants all of our eyes on her. Gaga is also licking unusual-looking fingers in the video, only drawing the audience in further. With the lighting and the direct attention , the 'ARTPOP Lady Gaga' video creates hype and curiosity for what is to come.