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Art Marcovici's 'Cashvertise' Uses Money as Ad Space

 - Aug 21, 2010   Updated: Aug 17 2011
References: artmarcovici &
Art Marcovici's 'Cashvertise' is an interesting and innovative conceptual method of advertising, where the bill becomes the ad space. The idea is to replace the images that you typically see on bills, in this case the $100 bill becomes ads for various companies.

The ads featured on these bills in particular are for companies like Mattel, American Express, Campbell and the Home Depot. Art Marcovici's Cashvertise is an innovative way to approach marketing techniques!

Implications - Advertisements that use an item that consumers are exposed to every day such as the dollar bill is a quick and easy way to intrigue consumers. Buyers relate to these images because of their past consistent exposure to them. By adding a subtle change to a familiar item, companies can create something akin to a guerilla marketing campaign.