In collaboration with sensory specialist Lizzie Ostrom of Odette Toilette, That Boutique-y Gin Company created a four-piece aromatic gin range inspired by scent. The 'Olfactor-y Gin' products channel a few naturally inspired scents, as well as a few more complex themes.
While Fresh Rain Gin may remind one of the smell of rain falling on dry soil with its recipe that incorporates beetroot and edible clay, Big Dipper Gin channels the fun fair experience with cocoa and cardamom to recreate the “nostalgic smell of hot dogs stands, candy floss and oily rollercoasters." Dead King Gin sets itself apart as an aromatic gin spirit that references the Egyptian embalming process with rosemary, honey, moss and myrrh.
What Makes This Trend Stand Out
- Aromatic Gin
- The creation of scented-inspired gin spirits opens up opportunities for unique and immersive drinking experiences.
- Sensory Collaboration
- Collaborating with sensory specialists, like Lizzie Ostrom of Odette Toilette, can result in innovative and unconventional product development.
- Nostalgic Flavors
- Incorporating nostalgic scents and flavors into gin products can tap into consumers' desire for familiar and comforting experiences.
Sectors Adopting This
- Craft Spirits
- Craft distilleries can explore the creation of scented-inspired gin spirits to differentiate their offerings in a competitive market.
- Event and Experience Planning
- Creating immersive gin tasting events and experiences that highlight the aromatic qualities of the spirits can be a lucrative business opportunity.
- Consumer Goods Packaging
- The unique scented-inspired gin spirits present an opportunity for packaging designers to create visually and olfactorily appealing bottle designs.
