With a target audience of concert-going consumers, the Armani Exchange Style Festival campaign strives to harness spirited youthful enthusiasm. The prints were inspired by California's Coachella Music Festival specifically, including breezy snapshots of carefree teens.
Orchestrated by Kate Lanphear, the Armani Exchange Style Festival advertisements capture the height of freedom and excitement -- the heart of the popular music-loving event.
Photo Credits: The Style Spy
The Armani Exchange Style Festival Celebrates Frisky Youthfulness
Amelia Roblin — February 4, 2011 — Marketing
References: armaniexchange & ramanmedianetwork