Scroll-Like Seating

The Armada High Armchair by Zoran Jedrejcic Looks Easily Rolled Up

There is something about the design of the Armada High Armchair that brings to mind an ancient scroll or modern window blind. This is due in large part to the round wooden ends that hold the leather material between it in place. Although clearly not made out of paper or fabric, aesthetically, it has very strong similarities. Yet beyond this comparison, the Armada High Armchair is a sculptural seating that brings comfort and luxury into the home or office.

Designed by Zoran Jedrejcic, a studio based in Lipovicki, Belgrade, the Armada High Armchair is constructed using a solid metal frame that is covered in either leather or fur. It also boasts solid wood finishes in either elm, walnut, cherry or pear.

Scroll-like Seating
Opportunity for disruptive innovation in furniture design by incorporating round wooden ends to create a scroll-like aesthetic.

Sectors Adopting This

Furniture
Opportunity for disruptive innovation in the furniture industry by creating sculptural seating that combines comfort and luxury.
Interior Design
Opportunity for disruptive innovation in interior design by incorporating the Armada High Armchair's unique scroll-like design into home and office spaces.
Home Decor
Opportunity for disruptive innovation in home decor by offering a seating option that resembles a modern window blind or ancient scroll, adding a unique focal point to any space.
SCORE
3.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 30%
Freshness 8%

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