Consumers are demanding that brand's be held accountable for the environmental impact they have, leading sustainable brand's like ARKET to respond in creative ways -- recently announced is Arket's rental service, which enables consumers to borrow children's clothes.
Children's clothes are expensive, and typically only worn a few times before they're outgrown. As a result, parents are buying an average of 280 pieces. In fact, it's estimated that a child goes through eight different sizes in just the first two years of their life. Now, parents are able to make environmentally friendly and cost-effective clothing choices. The service was created in tandem with the clothing subscription service Circos, and can be accessed online through Arket's web store.
Image Credit: Arket
What Makes This Trend Stand Out
- Rentable Children's Clothes
- The trend of renting children's clothes allows for a more eco-friendly and cost-effective clothing choice for parents.
- Sustainable Fashion
- The trend of sustainable fashion is on the rise, with consumers demanding accountability from brands for their environmental impact.
- Clothing Subscription Services
- Clothing subscription services, such as Circos, are providing innovative solutions for consumers to access clothes in a more environmentally responsible way.
Sectors Adopting This
- Fashion
- The fashion industry has an opportunity to address sustainability concerns by offering more rental and subscription services.
- Children's Clothing
- The children's clothing industry has an opportunity to tap into the growing trend of renting clothes and offering more eco-friendly options.
- E-commerce
- E-commerce platforms have an opportunity to partner with rental and subscription services to provide more sustainable options for consumers.
