Arket's Rental Service Allows Consumers to Rent Children's Clothes
Ellen Smith — January 29, 2021 — Eco
Consumers are demanding that brand's be held accountable for the environmental impact they have, leading sustainable brand's like ARKET to respond in creative ways -- recently announced is Arket's rental service, which enables consumers to borrow children's clothes.
Children's clothes are expensive, and typically only worn a few times before they're outgrown. As a result, parents are buying an average of 280 pieces. In fact, it's estimated that a child goes through eight different sizes in just the first two years of their life. Now, parents are able to make environmentally friendly and cost-effective clothing choices. The service was created in tandem with the clothing subscription service Circos, and can be accessed online through Arket's web store.
Image Credit: Arket
Children's clothes are expensive, and typically only worn a few times before they're outgrown. As a result, parents are buying an average of 280 pieces. In fact, it's estimated that a child goes through eight different sizes in just the first two years of their life. Now, parents are able to make environmentally friendly and cost-effective clothing choices. The service was created in tandem with the clothing subscription service Circos, and can be accessed online through Arket's web store.
Image Credit: Arket
Trend Themes
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Rentable Children's Clothes — The trend of renting children's clothes allows for a more eco-friendly and cost-effective clothing choice for parents.
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Sustainable Fashion — The trend of sustainable fashion is on the rise, with consumers demanding accountability from brands for their environmental impact.
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Clothing Subscription Services — Clothing subscription services, such as Circos, are providing innovative solutions for consumers to access clothes in a more environmentally responsible way.
Industry Implications
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Fashion — The fashion industry has an opportunity to address sustainability concerns by offering more rental and subscription services.
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Children's Clothing — The children's clothing industry has an opportunity to tap into the growing trend of renting clothes and offering more eco-friendly options.
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E-commerce — E-commerce platforms have an opportunity to partner with rental and subscription services to provide more sustainable options for consumers.
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