Arina Varga's 'Urban Candy' Updates Kanye West's Shutter Shades
Marissa Brassfield — June 16, 2009 — Art & Design
References: arinavarga.ro & behance.net
Shutter shades, say hello to sidewalk grate goggles. Arina Varga's 'Urban Candy' shoot rocks this futuristic eyewear, and while the images themselves are certainly out-there (old records as mini hats, anyone?), I'm fixated on these crazy goggles.
We've increasingly seen avant-garde eyewear transfer from the catwalks to the sidewalks. See some other futuristic frames below.
Implications - The eyes are said to be the window to the soul, so it's no wonder that people are adorning them with all sorts of fun sunglass styles. Retro wayfarers saw a huge comeback and now thanks to fashionistas like Kanye West and Lady Gaga, avante-garde, futuristic eyewear is taking over. Businesses should look to the future instead of relying on the past to come up with fresh ideas of inspiration.
We've increasingly seen avant-garde eyewear transfer from the catwalks to the sidewalks. See some other futuristic frames below.
Implications - The eyes are said to be the window to the soul, so it's no wonder that people are adorning them with all sorts of fun sunglass styles. Retro wayfarers saw a huge comeback and now thanks to fashionistas like Kanye West and Lady Gaga, avante-garde, futuristic eyewear is taking over. Businesses should look to the future instead of relying on the past to come up with fresh ideas of inspiration.
Trend Themes
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Futuristic Eyewear — Arina Varga's 'Urban Candy' shoot rocks futuristic sidewalk grate goggles that imply the continuous growth of avant-garde eyewear and the room for further innovation.
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Catwalk-to-street Fashion — The transfer of avant-garde eyewear from the catwalks to sidewalks implies the fashion industry's need to keep up with the ever-changing street styles offering disruptive innovation opportunities.
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Sunglasses Trends — The continuous growth of sunglass trends implies an opportunity for businesses to create fresh ideas of inspiration and collaborate with avant-garde designers such as Arina Varga.
Industry Implications
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Fashion Industry — The growth of avant-garde eyewear trends implies opportunities for fashion brands to collaborate with designers such as Arina Varga in creating and promoting creative eyewear collections.
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Eyewear Industry — The growing needs and tastes of fashion enthusiasts for avant-garde and futuristic eyewear imply an opportunity for the eyewear industry to create innovative and stylish products.
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Retail Industry — The transfer of catwalk-to-street fashion implies opportunities for retail brands to provide avant-garde and fashionable collections in their stores to cater to the dynamic demands of their customers.
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