Aggressive Award Show Ensembles

Ariana Grande Dons a Leather-Clad Look at the MTV VMAs

Ariana Grande's leather-clad outfit stunned fans at the 2014 MTV VMAs award show and showed a more mature side of the petite songstress. Known for her girl-next-door looks and her catchy radio singles, the star opted for something a little more daring when she chose this leather mini dress by Italian fashion house Moschino.

The black, leather look is accented with a monogrammed gold belt and paired with thigh-high leather boots that give the ensemble a dominatrix-inspired vibe.

Ariana Grande works the outfit with her signature 60s inspired up-do and embraces fashion's recent return to 80s opulence. Following up the revival of vintage Gianni Versace threads, Moschino has also returned into the style spotlight thanks to countless celebs who have sported its archived pieces. In addition to Moschino's vintage collections, its contemporary fashions are also gaining attention thanks to designer Jeremy Scott's bold aesthetic.

Leather-clad Ensembles
The trend of wearing leather-clad ensembles, as demonstrated by Ariana Grande at the MTV VMAs, presents opportunities for fashion designers to create edgy and daring outfits.
Dominatrix-inspired Fashion
The dominatrix-inspired vibe of Ariana Grande's outfit opens up disruptive innovation opportunities for fashion brands to explore BDSM-inspired designs and accessories.
Revival of Vintage Collections
The revival of vintage collections, exemplified by the popularity of Moschino's archived pieces, provides a chance for fashion houses to reintroduce iconic styles from the past.

Industries Being Reshaped

Fashion Design
The fashion design industry can capitalize on the trend of leather-clad ensembles and dominatrix-inspired fashion by creating bold and boundary-pushing clothing lines.
Accessories
The accessories industry can explore opportunities to create BDSM-inspired accessories, such as monogrammed gold belts, to complement the dominatrix-inspired fashion trend.
Vintage Clothing
The vintage clothing industry can benefit from the revival of vintage collections by offering sought-after archived pieces and reintroducing iconic styles to fashion enthusiasts.
SCORE
3.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 50%
Activity 60%
Freshness 8%