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Joseph Joseph's Arena Dish Rack Adds Flair to Your Kitchen

 - Aug 30, 2011
References: sirtified & notcot.org
The Arena Dish Rack makes washing the dishes more of a stylish affair than a household chore. Presented in a minty green color, the dish rack is like a breath of fresh air for your kitchen.

Designer Joseph Joseph has created this statement-making dish rack with functionality in mind. The flexible slant of the ribs make it so the water drains efficiently down each dish. There is also a spout which lets water drip directly into the sink.

Make dish washing easier and more fashionable with the Arena Dish Rack.

Implications - Consumers are looking for style in all of their purchases. Products that complete an everyday function while being stylish appeal to shoppers who want to maintain their appearance throughout everything. Companies could pay attention to aesthetics with all items in order to attract more interest on the market.