Outdoor clothing brand Arc'Teyrx continues its foray into urban fashion with the launch of its hybrid 'System_A' Fall/Winter collection. The capsule will include a range of unique pieces, including high-tech t-shirts, softshell jackets, cargo pants and shorts, and longtail parkas.
Staying true to its reputation for high-performance outdoor gear, the items offered in this collection are built to withstand harsh climates and were designed to accommodate the needs of serious hikers. Fortunately for Arc'Teyrx, hiking has also made its way into high fashion, which is why the brand has given its classic looks a gritty, urban update.
"We want to bring a more youthful, progressive audience to the brand," said Taka Kasuga, the creative director of 'System_A,' which is why the collection includes bold elements like oversized logos, material blocking, and non-traditional colorways.
Image Credit: Arc'Teyrx
What's Driving This Trend
- Hybrid Outdoor Fashion
- The Arc'Teryx 'System_A' collection merges high-performance outdoor gear with gritty urban fashion, creating an opportunity for other outdoor brands to expand their market into the fashion industry.
- High-tech Outdoor Clothing
- Arc'Teryx 'System_A' collection features high-tech elements, presenting an opportunity for businesses specializing in wearable technology to collaborate with outdoor clothing brands.
- Youthful Outdoor Fashion
- Arc'Teryx 'System_A' collection aims to attract a younger, progressive audience, creating an opportunity for other outdoor brands to target a new consumer base with bolder designs and colors.
Who This Affects Most
- Outdoor Clothing
- Arc'Teryx 'System_A' collection showcases the potential for outdoor clothing brands to tap into the fashion industry by blending high-performance gear with fashion-forward designs.
- Wearable Technology
- Arc'Teryx 'System_A' collection's focus on high-tech elements presents an opportunity for wearable technology brands to enter the outdoors market by creating wearable technology specifically designed for outdoor activities.
- Youth Fashion
- Arc'Teryx 'System_A' collection's focus on attracting a younger, progressive audience presents an opportunity for fashion brands to explore the outdoor market and create bolder designs and colors for outdoor clothing.
