Jordan Brand releases another tonal iteation of the notable Air Jordan 3 Winterized sneaker model with the Archaeo Brown colorway update. The winter model is built to withstand different outdoor terrain during the harsher temperatures of the year and this time around, the color scheme boasts some paneling details.
It has a blend of hues including cement grey, Archeao brown, fossil sone, dark smoke grey, light Bordeaux, and more. This is built using premium materials that are water-resistant to combat the snow. It also features suede in order to keep the form of the shoe and the texture no matter the weather. Additional details include the mesh collar and tongues that have the Sashiko stitch overlaying on top.
Image Credit: Yankeekicks
Key Themes Behind This Trend
- Winterized Footwear
- Opportunities for brands to innovate with weather-resistant materials and multi-textural designs for functional yet stylish winter shoes.
- Tonal Color Schemes
- Continued popularity of one-color designs presents opportunities for brands to experiment with unique color combinations and paneling details in footwear.
- Sashiko Stitching
- Sashiko stitching on shoes has potential to become a trendy and unique detail for fashion-forward consumers.
Where This Applies
- Athletic Footwear
- Brands in the athletic footwear industry can adapt the winterized footwear trend to create functional yet stylish shoes for outdoor activities during colder weather.
- Fashion
- Fashion companies can incorporate the winterized footwear trend into their collections while experimenting with unique color combinations and multi-textural designs.
- Retail
- Retailers can capitalize on the continued popularity of one-color designs by offering a variety of winterized footwear options with unique color paneling and Sashiko stitching details.
