The new Spring/ Summer 2009 ad campaign for London based fashion brand Aquascutum features 24 models in a group photo while they passionately kiss and make out.
The couples are all dressed in AquaMac, the label’s best-seller.
“I’ve wanted to shoot Aquascutum for some time, so working on the Spring/Summer 2009 campaign has been great,” explains renowned photographer Tim Walker to Vogue.
“Michael Herz, Aquascutum’s head of womenswear and design, and I were inspired by the very same Aquascutum archive image, so we worked together on the concept of the group kiss. I hope it captures something of the romance, nostalgia and freshness of the brand,” continues Walker.
Key Themes Behind This Trend
- Group Kissing in Fashion Ads
- Opportunity for fashion brands to create unconventional and memorable ad campaigns by incorporating group kissing.
- Passionate and Bold Ad Campaigns
- Opportunity for brands in various industries to create attention-grabbing campaigns that push boundaries and challenge societal norms.
- Collaborative Concept Development
- Opportunity for photographers, designers, and brands to work together and draw inspiration from archival images to create unique and nostalgic campaigns.
Where This Applies
- Fashion
- Opportunity for fashion brands to explore innovative and provocative advertising approaches.
- Advertising
- Opportunity for advertising agencies to create bold and boundary-pushing campaigns for various industries.
- Photography
- Opportunity for photographers to experiment with unconventional concepts and collaborate with fashion brands to create memorable campaigns.
