Group Kissing in Fashion Ads

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24 Models Get Fresh for Aquascutum S/S 09

— January 30, 2009 — Marketing
The new Spring/ Summer 2009 ad campaign for London based fashion brand Aquascutum features 24 models in a group photo while they passionately kiss and make out.

The couples are all dressed in AquaMac, the label’s best-seller.

“I’ve wanted to shoot Aquascutum for some time, so working on the Spring/Summer 2009 campaign has been great,” explains renowned photographer Tim Walker to Vogue.

“Michael Herz, Aquascutum’s head of womenswear and design, and I were inspired by the very same Aquascutum archive image, so we worked together on the concept of the group kiss. I hope it captures something of the romance, nostalgia and freshness of the brand,” continues Walker.

Trend Themes

  1. Group Kissing in Fashion Ads — Opportunity for fashion brands to create unconventional and memorable ad campaigns by incorporating group kissing.
  2. Passionate and Bold Ad Campaigns — Opportunity for brands in various industries to create attention-grabbing campaigns that push boundaries and challenge societal norms.
  3. Collaborative Concept Development — Opportunity for photographers, designers, and brands to work together and draw inspiration from archival images to create unique and nostalgic campaigns.

Industry Implications

  1. Fashion — Opportunity for fashion brands to explore innovative and provocative advertising approaches.
  2. Advertising — Opportunity for advertising agencies to create bold and boundary-pushing campaigns for various industries.
  3. Photography — Opportunity for photographers to experiment with unconventional concepts and collaborate with fashion brands to create memorable campaigns.
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