The new ad campaign for Aquafresh Whitening Toothpaste showcases the whitening quality of the product by showing models wearing teeth sun visors while they enjoy outdoors activities.
The idea is pretty witty. The images visually draw you in and play on your curiosity by having the visors worn over the mouth. Once you see the toothpaste tube, the connection to the white teeth is instantly made.
This is a very nice job by Grey Hong Kong, who also created the Aquafresh Toothbrush campaign that features contorted bodies below.