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Cheesy Snack Marketing Stunts

The Cheetos 'Cheeteau' Cologne is an April Fool's Marketing Gimmick

— April 2, 2014 — Marketing
No, the makers of Cheetos puffy cheese-flavored chips aren't actually trying to infiltrate the cologne business, but they are willing to indulge in a bit of April Fool's marketing to get their cornmeal snack buzzing -- and it seems to be working.

On April Fool's Day, the brand released a video purporting to advertise 'Cheeteau by Chester,' a cologne that captures "a wafting whiff of pungent desire" and provokes "pervasive, fermented passion." The video is shot in black and white and makes a mockery of generic cologne ads featuring a young, good-looking couple and the serious voice of an older male narrator.

Cheetos even went one step further and actually produced a number of 'Cheeteau' cologne bottles, handing them out in Los Angeles and New York City as an April Fool's marketing ploy. Reviewers claim that it's "the perfect cologne -- if you want dogs chasing you down the street."

As far as Cheetos is concerned, that's not a bad thing because its primary intention was to get its brand buzzing with this corny April Fool's marketing stunt -- and it seems to have worked.
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