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Invisible Makeup Products

For April Fools, HYPEBAE Introduced a Line of Invisible Makeup

— April 1, 2019 — Fashion
Minimalism has taken over the beauty world as consumers strive to purchase products that can help one achieve a more natural look, and for April Fools, HYPEBAE launched the Hyperreal multi-purpose stick -- a makeup product, for non-makeup lovers.

This humorous product launch offers consumers a branded bottle with nothing inside. The company boasts this three-in-one stick offers breathability due to its lightweight formula, and can be used in various areas of the face to elicit a makeup-free look. According to the brand, these products are "invisible to the human eye -- the first of its kind in the history of makeup." These invisible makeup products serve as HYPEBAE's first branded product, and were created to remind consumers to feel comfortable in their own skin, while nodding to popular concepts in the beauty world.


Image Credit: Eddie Lee/ HYPEBAE
Trend Themes
1. Minimalist Beauty - Opportunity for companies to create minimalist makeup products that enhance natural looks.
2. Humorous Product Launches - Companies can leverage humor to engage consumers and create buzz around their products.
3. Invisible Makeup - Innovation opportunity to develop makeup products that are truly invisible to the human eye.
Industry Implications
1. Beauty - The beauty industry can explore the development of minimalist and invisible makeup products.
2. Marketing and Advertising - Companies in the marketing and advertising industry can embrace humorous product launches to capture consumer attention.
3. Fashion and Lifestyle - Fashion and lifestyle brands can incorporate minimalist makeup products into their offerings to cater to the natural look trend.
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