Minimalism has taken over the beauty world as consumers strive to purchase products that can help one achieve a more natural look, and for April Fools, HYPEBAE launched the Hyperreal multi-purpose stick -- a makeup product, for non-makeup lovers.
This humorous product launch offers consumers a branded bottle with nothing inside. The company boasts this three-in-one stick offers breathability due to its lightweight formula, and can be used in various areas of the face to elicit a makeup-free look. According to the brand, these products are "invisible to the human eye -- the first of its kind in the history of makeup." These invisible makeup products serve as HYPEBAE's first branded product, and were created to remind consumers to feel comfortable in their own skin, while nodding to popular concepts in the beauty world.
Image credit: Eddie Lee/ HYPEBAE