Beko's Connections Ad Taps Into the Power of AI Tech
Laura McQuarrie — March 30, 2021 — Pop Culture
References: beko & prnewswire
The 60-second Connections appliance ad from Beko shares a message about living more sustainably and working towards a healthier planet and it uses AI technology to convey the beauty of nature. The AI ad uses artificial intelliegence to create a feeling of connectedness and it sets itself apart as the first marketing project of its kind from the appliance brand that doesn't actually feature any products.
Created and produced by artistic development and production company Seyhan Lee, Connections draws from tens of thousands of frames from objects like shells, leaves and others natural items. This allowed the AI program to create its own interpretation of scenes from nature, resulting in an ad that has dynamic frames that seamlessly morph into one another.
Created and produced by artistic development and production company Seyhan Lee, Connections draws from tens of thousands of frames from objects like shells, leaves and others natural items. This allowed the AI program to create its own interpretation of scenes from nature, resulting in an ad that has dynamic frames that seamlessly morph into one another.
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