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Triple-Camera Smartphones

The iPhone 11 Pro Has Telephoto, Wide & Ultra-Wide Cameras

— September 11, 2019 — Tech
At the Apple Event 2019, the Apple iPhone 11 Pro was unveiled as a first-of-its-kind triple-camera system that gives people the power to capture up to four times more scenes with high-quality results, even in low-light conditions. The most noticeable change to the classic iPhone design is the inclusion of three cameras, one that's ultra-wide, one that's wide and a telephoto camera.

With this wilder field of view, iPhone 11 Pro users are able to effortlessly capture more of what's happening outside the image frame. Each of the cameras can be easily accessed, as well as used seamlessly together. For this new three-camera system to be developed, Apple notes that it took "intense collaboration between the sensor team, the camera software team and the chip team."
Trend Themes
1. Triple-camera Smartphones - The trend of smartphones with advanced triple-camera systems is disrupting the mobile phone industry by providing high-quality, immersive photography experiences.
2. Collaborative Product Development - The trend of cross-functional collaboration, as demonstrated by Apple in the development of the iPhone 11 Pro's three-camera system, offers opportunities for disruptive innovation in a variety of industries.
3. Improved Low-light Photography - The trend of improved low-light performance in smartphone cameras allows for better photography in a wide range of settings, disrupting industries such as photography, entertainment, and social media.
Industry Implications
1. Mobile Phones - The mobile phone industry is being disrupted by the trend of advanced triple-camera systems, enabling new use cases and solidifying phones as go-to photography devices.
2. Technology - The trend of collaborative product development, as seen in the iPhone 11 Pro's camera system, has the potential to disrupt numerous industries within the technology sector by generating more innovative and cohesive products.
3. Photography - The trend of improved low-light photography in smartphone cameras is disrupting the traditional photography industry by empowering people to take professional-quality photos on-the-go.
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