The Apple iPhone 11 was recently introduced at the Apple Event 2019, setting itself apart with a durable design and a dual-camera system for taking wide to ultra-wide shots. The film that Apple shared for the iPhone 11 focuses on the resilient design of the smartphone, as the device is depicted being jostled around in a bag, swatted by a cat, exposed to drips from a faucet and accidentally spilled drinks.
The iPhone 11 boasts "the fastest chip ever in a smartphone," all-day battery life, as well as "the highest‑quality video in a smartphone." The iPhone 11 starts at $699, making it Apple's cheapest new smartphone since the iPhone 8 was launched. As well as unveiling the lower cost iPhone 11 at the Apple Event, Apple also introduced the iPhone 11 Pro and 11 Pro Max.