The Apple iPhone 11 was recently introduced at the Apple Event 2019, setting itself apart with a durable design and a dual-camera system for taking wide to ultra-wide shots. The film that Apple shared for the iPhone 11 focuses on the resilient design of the smartphone, as the device is depicted being jostled around in a bag, swatted by a cat, exposed to drips from a faucet and accidentally spilled drinks.
The iPhone 11 boasts "the fastest chip ever in a smartphone," all-day battery life, as well as "the highest‑quality video in a smartphone." The iPhone 11 starts at $699, making it Apple's cheapest new smartphone since the iPhone 8 was launched. As well as unveiling the lower cost iPhone 11 at the Apple Event, Apple also introduced the iPhone 11 Pro and 11 Pro Max.
Why This Trend Is Growing
- Durable Smartphones
- Opportunities for innovative durable designs for smartphones that can withstand physical stress and possible liquid damage
- Dual-camera Systems
- Opportunities for dual-camera systems in smartphones that can take wide to ultra-wide shots, improving the photo-taking experience
- Affordable Smartphones
- Opportunities for companies to offer affordable smartphones without sacrificing quality, aiming to reach a wider audience
Industries Being Reshaped
- Smartphone Manufacturers
- Smartphone manufacturers can invest in innovative durable designs, dual-camera systems, and cost-effective solutions to gain a competitive edge
- Consumer Electronics Retailers
- Consumer electronics retailers can capitalize on the demand for durable smartphones and dual-camera systems, by promoting related products and accessories
- Photography Equipment Manufacturers
- Photography equipment manufacturers can develop accessories that complement dual-camera systems, offering users a more professional experience
