'Branded App by Wix' is an innovative new app-building platform, introduced by none other than Israeli software company Wix, that is designed to help individuals and business exercise a greater degree of online control over their brands by developing apps without having to go through the hassle of having to learn coding.
This particular app-building platform requires users to pay a monthly fee of $200 as well as annual payment of $99 in order to be listed on the App Store, and a less expensive $25 payment to get on Google Play. However, this investment is likely to turn out to be rather miniscule in the long run if it enables brands and business to reach more prospective and existing customers through their apps.
While Wix already has a staunch reputation for online brand-building thanks to its easily accessible website builder, the company is now looking to also flex its muscle in the mobile space, which is precisely what 'Branded App by Wix' looks poised to achieve.
Image Credit: Wix
What's Driving This Trend
- Codeless App-building
- The development of codeless app-building platforms is providing businesses with more control over their brands by creating mobile apps without coding knowledge.
- Subscription-based Mobile Apps
- The use of a subscription model for publishing mobile apps is a disruptive innovation in the mobile industry that allows businesses to more easily and cost-effectively maintain a presence on multiple platforms.
- Mobile Branding Solutions
- The demand for mobile branding solutions is driving innovation in the app-building industry, giving businesses a way to create a stronger and more impactful mobile presence.
Who This Affects Most
- Software Development
- The software development industry is being disrupted by codeless app-building platforms which are allowing businesses to create custom mobile apps without the need for specialized coding skills.
- Mobile Marketing
- The mobile marketing industry can benefit greatly from the use of subscription-based mobile apps which provide businesses with a more cost-effective method of connecting with their target audience.
- DIY Website Builders
- The DIY website builder industry faces disruption with the launch of 'Branded App by Wix' which provides a new and innovative way for businesses to take control of their mobile presence through a simple and user-friendly platform.
