Director Matt Reeves has recently announced the release of a Dawn of the Planet of the Apes poster collection for the upcoming release of the film. The four posters each depict a close-up of an ape (a different ape for each poster) look ferocious and ready for battle in Braveheart-like war paint. These posters set a menacing, aggressive tone to what will surely be an action-packed movie.
Due out in 2014, the sequel to the Rise of the Planet of the Apes from 2012, will be one of many hotly anticipated action movies of the 2014 blockbuster season, but this posters will certainly catch the eye of movie goers hotly anticipating next year's summer blockbuster season. The Dawn of the Planet of the Apes poster campaign definitely ups the ante for other movies vying for consumer attention.
Why This Trend Is Growing
- Movie Poster Collectibles
- Opportunity to create limited edition, highly sought-after movie posters for collectors.
- Aggressive Visual Marketing
- Potential for using bold and fierce imagery in advertising campaigns to captivate audiences.
- Action Movie Merchandise
- Chance to develop merchandise related to action movies that appeals to fans and collectors alike.
Industries Being Reshaped
- Entertainment
- Opportunity for movie studios to leverage aggressive movie posters to generate more buzz and excitement for upcoming releases.
- Advertising
- Opportunity for advertising agencies to develop visually impactful campaigns using aggressive imagery to capture consumer attention.
- Merchandising
- Opportunity for merchandise companies to create and sell action movie-themed products that resonate with fans and collectors.
