Haute Couture Quilts

A.P.C. Quilts Combine a Heritage-Inspired Aesthetic with High Fashion

Coming back for its tenth season in existence, A.P.C. Quilts feature luxurious materials mixed with a post-modern design aesthetic that's sure to satisfy hip urbanites looking to outfit their apartment or loft. It's important to note that while A.P.C. is traditionally a denim brand, the line of A.P.C. Quilts and pillows helps to round off the brand as a label associated with time-honored quality and craftsmanship.

The masculine aesthetic present in the A.P.C. Quilts collection make it perfect for adding a rustic-chic touch to any space. The expansive number of size and color options means A.P.C. Quilts can be used in virtually any room in the home: comforter sized designs, pillows and even baby quilts are available now for purchase.

Heritage-infused Home Decor
Opportunity for luxury fashion brands to expand into the home goods space, connecting with consumers looking for a warm, welcoming space with unique design elements.
Masculine Aesthetic in Home Decor
Opportunity to cater to the growing interest in rustic-chic, post-modern design elements in home decor by offering masculine-inspired pieces with high-quality materials.
Fashion-inspired Home Textiles
Opportunity for textile manufacturers to incorporate the design elements and luxurious materials typically found in fashion products to create high-end, fashion-inspired home textiles.

Sectors Adopting This

Luxury Fashion Brands
Expanding into home goods, such as A.P.C. Quilts, to offer consumers unique, brand-infused decor options that provide a warm, inviting living space at a high-end price point.
Home Decor Retailers
Curating a collection of masculine-inspired home decor pieces with post-modern design elements can lead to increased sales and appeal to consumers looking for unique decor items.
Textile Manufacturing
Incorporating high-quality fabrics and fashion design elements into home textiles, such as A.P.C. Quilts and pillows, can lead to increased demand and appeal to consumers searching for luxurious, high-fashion home decor items.
SCORE
4.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 55%
Freshness 8%

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