By the looks of the Apart Diamond Spring 2014 ad campaign, diamonds really are a girl's best friend. Keeping top model Anja Rubik in good company for the elegant and minimalist photoshoot, there is nothing that can stand between her and her jewels. Of course, there are more than diamonds on display. It also showcases other precious gems including sapphires, rubies, emeralds, pearls and amethyst.
Shot by photographer Marcin Tyszka, the Apart Diamond Spring 2014 ad campaign is captured in studio against a pitch black backdrop. Appearing in a range of revealing outfits that allow the jewelry to shine even brighter, the blonde Polish beauty was styled by Agnieszka Scibior. A Marilyn Monroe-esque hairstyle and flawless face perfect the looks captured throughout the Apart Diamond Spring 2014 campaign.
Why This Trend Is Growing
- Minimalist Jewelry Campaigns
- Opportunity to disrupt traditional, flashy jewelry campaigns by focusing on more minimalist and elegant designs.
- Model-focused Ad Campaigns
- Opportunity to center ad campaigns around models rather than products to increase brand appeal.
- Studio Photography
- Opportunity to showcase products in a more controlled and polished environment through studio photography.
Industries Being Reshaped
- Fine Jewelry
- Fine jewelry industry can adopt minimalist trends to capture a new audience and differentiate themselves from traditional styles.
- Fashion Modeling
- Fashion modeling industry can explore partnering with jewelry brands for ad campaigns to increase exposure and create unique content.
- Photography
- Photography industry can market studio photography services to fine jewelry brands looking to capture their products in a polished, elegant environment.
