Anya Hindmarch's 'Return to Nature' Bags are an Ethical Investment
Francesca Mercurio — October 12, 2021 — Eco
References: businessoffashion
Luxury handbag designer Anya Hindmarch launched a collection of biodegradable leather purses. Named the 'Return to Nature' collection, these fashion-forward pieces are an ethical fashion purchase.
The collection took over two years to develop, and after numerous disintegration tests, the brand found the perfect blend of sustainable materials for this line. The bags are made with a traceable chain of suppliers from Sweden, Germany, and Spain. The 'Return to Nature' collection is made from leather that is heavy metal, chrome, aldehyde-free. The bags are unlined and stitched together using biodegradable cotton. The bags are finished with hand-coated wax, and owners are encouraged to re-apply the wax to maintain the bag's durability.
Anya Hindmarch explains that the bags are designed to last forever; however, they would properly break down and compost if they were to end up in a landfill.
Image Credit: Anya Hindmarch
The collection took over two years to develop, and after numerous disintegration tests, the brand found the perfect blend of sustainable materials for this line. The bags are made with a traceable chain of suppliers from Sweden, Germany, and Spain. The 'Return to Nature' collection is made from leather that is heavy metal, chrome, aldehyde-free. The bags are unlined and stitched together using biodegradable cotton. The bags are finished with hand-coated wax, and owners are encouraged to re-apply the wax to maintain the bag's durability.
Anya Hindmarch explains that the bags are designed to last forever; however, they would properly break down and compost if they were to end up in a landfill.
Image Credit: Anya Hindmarch
Trend Themes
1. Biodegradable Leather - The rise of biodegradable leather presents a disruptive innovation opportunity by addressing sustainability concerns and creating a new market segment.
2. Traceable Supply Chain - The increasing demand for transparency in supply chains offers a disruptive innovation opportunity for industries to build legitimacy and trust with customers.
3. Sustainable Fashion - The growth of sustainable fashion presents a disruptive innovation opportunity by providing ethical alternatives to traditional fashion industry practices.
Industry Implications
1. Fashion - The fashion industry has a disruptive innovation opportunity to address sustainability concerns and meet the growing demand for ethical and sustainable products.
2. Leather Goods - The leather goods industry has a disruptive innovation opportunity to adopt biodegradable and sustainable materials to meet changing consumer preferences and environmental demands.
3. Supply Chain Management - The supply chain management industry has a disruptive innovation opportunity to incorporate traceability and transparency measures in their operations to meet the rising demand for sustainable and ethical business practices.
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