One of the newest products from BECCA Cosmetics is an antioxidant-rich anti-aging powder for the undereye area.
The Under Eye Brightening Setting Powder is touted as a "weightless and invisible loose powder" that helps to brighten the undereye area and set makeup for long-lasting wear. Some of the brightening properties of the product can be attributed to the inclusion of light-reflecting pearl powders, as well as nourishing fruit extracts from Kunzea Pomifera (also known as emu apples or native cranberries), Syzygium Luehmannii, Tasmannia Lanceolata (mountain pepper) and red raspberry. Although the product is branded as one for the undereye area, BECCA notes that it may also be used on other areas of the face, such as the T-zone.
BECCA's Under Eye Brightening Setting Powder is part of the Bright Eyes Collection.
Why This Trend Is Growing
- Antioxidant-infused Beauty Products
- Opportunity to develop antioxidant-infused beauty products that offer anti-aging benefits and other skincare benefits.
- Multi-purpose Makeup Products
- Opportunity to create multi-purpose makeup products that can be used on different areas of the face for versatility and convenience.
- Long-lasting Makeup Formulas
- Opportunity to develop long-lasting makeup formulas that keep makeup looking fresh and vibrant throughout the day.
Industries Being Reshaped
- Cosmetics Industry
- Opportunity for cosmetics companies to incorporate antioxidant-rich ingredients and develop innovative products to meet growing consumer demand for skincare benefits.
- Beauty and Skincare Retail
- Opportunity for beauty and skincare retailers to offer a wide range of antioxidant-infused beauty products that cater to the growing demand for anti-aging and skincare benefits.
- Makeup Manufacturing
- Opportunity for makeup manufacturers to create long-lasting makeup formulas and multi-purpose products that appeal to consumers looking for convenience and longevity in their makeup routine.
