Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Faking Home Movies

Anne Hathaway As a Druggie in ‘Rachel Getting Married'

— October 22, 2008 — Pop Culture
Anne Hathaway is starring in a new film which, ironically, was actually created to look unprofessional. ‘Rachel Getting Married’ is supposed to look look a home wedding video filmed my a hand held camera.

In the flick, Anne Hathaway stars as trouble-making Kym.  The film follows her fresh out of rehab as she attends her sister Rachel’s wedding. She slips into a role very different from the glamorous, high fashion journalist she played in the Devil Wears Prada.

What fascinated Anne Hathaway most about this new movie was the challenge of the character, but also the filmography.

“That’s the hardest special effect to achieve,” she said of the home-film style. “You can’t create it with computers. It takes great writing, great directing and great acting. It takes care and craft and commitment.”

The Dallas News makes a good point in saying that even ‘reality’ TV shows don’t look real. They’re filmed with professional cameras and lighting, and not for a second do the images of people on shows like Survivor look like they would have been played off a home camcorder.

Rachel Getting Married starring Anne Hathaway hits theaters December 5.
Trend Themes
1. Unprofessional Filmmaking - Opportunity for disruptive innovation in creating films that mimic the look and feel of homemade videos.
2. Realistic Visual Effects - Opportunity for disruptive innovation in developing technology that can authentically recreate the appearance of ordinary home videos.
3. Authentic Storytelling - Opportunity for disruptive innovation in crafting narratives that capture the raw and unpolished nature of real-life experiences.
Industry Implications
1. Film Production - Opportunity for disruptive innovation in the film industry to create unprofessional-looking films that resonate with audiences.
2. Visual Effects - Opportunity for disruptive innovation in the visual effects industry to create realistic effects that simulate the style of homemade videos.
3. Content Creation - Opportunity for disruptive innovation in content creation to develop authentic and relatable stories that reflect the rawness of everyday life.
6.2
Score
Popularity
Activity
Freshness