The Angry Orchard collection from Boston Beer Co. is a line of hard ciders designed for discerning beer drinkers. When it comes to cider, many brands opt for clean and simple packaging that makes the product appealing to non-beer drinkers. This brand uses more aggressive packaging in order to capture the attention of traditional beer drinkers as well.
The Angry Orchard collection features a wide variety of hard ciders made from a combination of Italian culinary apples and French bittersweet apples. The ciders also come in various fruit-infused flavors with names such as Cinnful Apple, Knotty Pear and Hop'n Mad Apple. Each bottle is branded with the image of a sinister looking tree that helps to differentiate the brand from sweeter ciders on the market.
Angry Orchard's unique branding helps to convey the brand's position as a high-quality cider that can be enjoyed by beer drinkers and non-beer drinkers alike.