Eccentric Furry Fashion

The Angela Brandys SS12 Collection Haphazardly Mixes Texture and Color

I don't really know where to begin with the Angela Brandys SS12 collection. That's because there is so much going on, it is hard to choose what to focus on. The haphazard mix of colors, textures and patterns has my head in a dizzy. Of course, in a good way.

Exotic, eccentric and eclectic, the Angela Brandys SS12 collection has a bit of an Inuit feel to it. From the furs to the tassels and even the baggy outerwear, this is what might be the result if 'Project Runway' set up camp in some remote, wintry location for a season.

Using materials bought from jumble sales and thrift stores, I see where the eclectic nature of the Angela Brandys SS12 collection comes from. The rest is from pure genius and imagination.

Exotic Furry Fashion
Opportunity for designers to create unique and eccentric fashion pieces using exotic fur materials.
Mixing Texture and Color
Innovative ways to combine various textures and colors in fashion designs, resulting in visually stunning collections.
Thrift Store Couture
Growing trend of sourcing materials from jumble sales and thrift stores to create sustainable and affordable fashion.

Industries Being Reshaped

Fashion and Apparel
Disruptive innovation opportunities for designers to push boundaries and explore unconventional materials and techniques.
Textile and Fur
Opportunities for businesses to supply exotic fur materials and develop innovative ways of incorporating them into fashion designs.
Sustainability and Secondhand Market
Expanding market for eco-friendly fashion by promoting the use of thrift store materials and creating new upcycled fashion trends.
SCORE
4.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 77%
Activity 57%
Freshness 8%