Thanks to products like the Apple iPhone and other premium devices, the smartphone market has become somewhat upscale, so the Asus Live Android OS smartphone is aimed at making technology more affordable. Recently launched in Brazil, the Asus Live runs Android 5.1 Lollipop and features impressive specs such as a five inch HD display as well as a microSD slot for upgrading storage. Regarding storage, the Asus Live smartphone comes with 16GBs of built-in, whereas the RAM is set at a modest 2GB.
WiFi and Bluetooth connectivity are paired with a 3G antenna as well as a dual-SIM slot for seamlessly switching between providers. While the Asus Live was launched in Brazil, it remains unclear if the cost-effective smartphone will be debuted in additional markets.
Why This Trend Is Growing
- Low-cost Smartphones
- The trend towards affordable smartphones creates opportunities for manufacturers to compete in price and potentially develop new markets.
- Affordable Android Devices
- As consumers look for low-cost options, companies that specialize in producing affordable Android devices may disrupt the market with similar products.
- Dual-sim Smartphones
- The trend towards dual-SIM smartphones creates an opportunity for manufacturers to target markets where multiple providers are common, and where users value flexibility and cost-effectiveness.
Industries Being Reshaped
- Smartphone Manufacturing
- By developing inexpensive smartphones that prioritize price over advanced features, manufacturers can reach new customers who may not have been able to afford premium devices.
- Wireless Service Providers
- As smartphones become more affordable, wireless service providers may be pressured to offer more cost-effective plans to remain competitive and retain subscribers.
- Mobile Accessories
- With the rise of affordable smartphones, the market for mobile accessories such as cases, screen protectors, and chargers may experience growth as more people adopt these devices.
