Upside-Down Cityscapes

The Andrew Williams 'Archetypes' Series Turns Skyscrapers Topsy Turvy

The Andrew Williams 'Archetypes' photo series shows seriously trippy towers. Andrew Williams has manipulated his photography in this crazy collection to create stunning and strange results. He began by collecting captures of well-known city settings or unknown architectural structures. Once he had produced these stark skyscraper snapshots, he duplicated each copy, and placed it's identical twin directly beneath it, but upside-down.

By flipping his photographs, it almost looks like these towering towers are reflected in water. They become UFO-like sculptures, which seem to be floating in air. In some images, it's even difficult to determine what the original subject was because the final flipped photos are so surreal.

The Andrew Williams 'Archetypes' flipped photo series is "surreally" interesting to look at from any angle.

Manipulated Photography
The use of manipulated photography to create surreal and stunning results offers disruptive innovation opportunities in the field of visual art and design.
Upside-down Reflections
Creating upside-down reflections of architectural structures provides disruptive innovation opportunities in the field of urban design and architecture.
Surreal Imagery
The creation of surreal imagery through the manipulation of photographs offers disruptive innovation opportunities in the field of digital media and advertising.

Industries Being Reshaped

Visual Art and Design
The use of manipulated photography to create surreal and stunning results offers disruptive innovation opportunities in the field of visual art and design.
Urban Design and Architecture
Creating upside-down reflections of architectural structures provides disruptive innovation opportunities in the field of urban design and architecture.
Digital Media and Advertising
The creation of surreal imagery through the manipulation of photographs offers disruptive innovation opportunities in the field of digital media and advertising.
SCORE
1.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 8%
Freshness 8%

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