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Alphabetic Dissections

The Andreas Scheiger 'Evolution of Type' Photography Series

— September 15, 2010 — Art & Design
As most graphic artists do, Andreas Scheiger has a fascination with type. It seems that this fascination has evolved into a fixation however, as Andreas Scheiger literally dissects the alphabet in the 'Evolution of Type' photo series.

Featuring Andreas Scheiger dissecting self-made sculptures of the alphabet, the series actually took inspiration from a typography book. The book compares elements of lettering to human organs, which Andreas Scheiger decided to develop in a literal sense.
Trend Themes
1. Typography Dissection - Disruptive innovation opportunity: Explore new ways to deconstruct and reconstruct typography, blurring the boundaries between design and sculpture.
2. Type-inspired Art - Disruptive innovation opportunity: Create artwork that combines typography with other artistic mediums, pushing the boundaries of traditional design.
3. Metaphorical Typography - Disruptive innovation opportunity: Use typography to convey deeper meanings and concepts, incorporating metaphor and symbolism in design.
Industry Implications
1. Graphic Design - Disruptive innovation opportunity: Integrate 3D printing technology into graphic design processes, allowing for more tactile and interactive designs.
2. Art Publishing - Disruptive innovation opportunity: Develop interactive books that explore the intersection of typography, art, and anatomy, providing a unique reading experience.
3. Typography Education - Disruptive innovation opportunity: Incorporate anatomy and sculpture into typography curriculum, fostering a multidisciplinary approach to design education.
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