One may not expect to see the sought-after luxury fashion label representing itself in such a whimsical way, but 'And the Beat Goes On' proves to attract attention by a largely different direction in this playful pictorial. The Burberry Prorsum Fall 2011 collection is modeled by the adorable Emma Pei, who sports a shiny round bob haircut and bright exaggerated eyes.
Kenneth Goh compiled the ensembles in this Harper's Bazaar Singapore editorial, giving the August 2011 issue relief from the heat. Cropped flannel coats, military jackets, furry cuffs and thick colorful stockings keep the winsome subject warm as she dances about the docks by the sea. Bold reds, yellows, blues and greens against the flawless form and face of the model give 'And the Beat Goes On' by Gan an endearing anime-inspired aesthetic.
Why This Trend Is Growing
- Manga-styled Spreads
- The use of manga-style illustrations in fashion spreads presents an opportunity for brands to attract attention in a whimsical way.
- 'and the Beat Goes On'
- The concept of turning couture into cartoon fashion offers a disruptive innovation opportunity to merge high-end fashion with playful aesthetics.
- Anime-inspired Aesthetic
- The incorporation of anime-inspired aesthetics in fashion editorials opens up possibilities for brands to tap into the popularity of Japanese animation and attract a younger audience.
Industries Being Reshaped
- Luxury Fashion
- Luxury fashion brands can explore the use of manga-style illustrations to add a unique and playful element to their marketing campaigns and fashion spreads.
- Media and Publishing
- Media and publishing companies can capitalize on the trend of turning couture into cartoon fashion by creating editorial content and publications focused on this concept.
- Animation and Entertainment
- The popularity of anime-inspired aesthetics in fashion spreads creates an opportunity for animation and entertainment industries to collaborate with fashion brands and explore cross-promotional projects.
