Women might like to wear different spots...on their clothes, but when it comes to their skin, it is not a good look at all; the Ana Derme Creme White Essence ad campaign promotes one way of avoiding these unsightly skin conditions. Yes, animal prints are popular right now, but zebra, giraffe and cheetah patterns should not be showing up on people's skin.
The Ana Derme Creme White Essence ad campaign was conceived and executed by Pro>Target, an ad agency based in Novo Hamburgo, Brazil. It reads, "Not all species enjoy spots." Art and creative directed by Gilberto Jacobus Basualdo, the illustrated by Diego Cunha and photographed by André Hilgert, both of whom work for StudioMe. Copywriter Ricardo Piagetti Müller penned the tag line.
Why This Trend Is Growing
- Flawless Skin Promotion
- Advertising campaigns that promote flawless skin are on the rise, presenting opportunities for companies to innovate in the skincare industry.
- Animal Print References
- Incorporating animal print references in advertising campaigns presents opportunities for companies across industries, from fashion to beauty.
- Illustration-based Advertisements
- Illustration-based advertisements are becoming popular, presenting opportunities for companies looking to differentiate themselves in the advertising industry.
Industries Being Reshaped
- Skincare
- Skincare companies can innovate by creating products and advertising campaigns that promote flawless and spotless skin.
- Fashion
- Fashion companies can leverage the popularity of animal prints by incorporating them into their designs, presenting opportunities for disruptive innovation in the fashion industry.
- Advertising
- Companies in the advertising industry can differentiate themselves by incorporating illustration-based advertisements, creating disruption in the industry and attracting new clients.
