The viral video is an Ode to Axe, the company famous for their controversial advertisements, often infused with highly provocative content. The clip aired in time for Thanksgiving and shows boys and men from around the world celebrating all the women they had, uh, friendly encounters with (thanks to Axe?) It shows guys from different countries of all ages, and, for good measure, they threw in a lesbian too.
Check it out!
Implications - Businesses that engage in communication and interaction with their consumers are likely to generate a positive image within the industry. Consumers will be much more willing to invest in a business or organization that is willing to connect on a personal level with its own clientele.