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The An Nahar Campaign Promotes Reading Unpublished Stories

 - May 23, 2014
References: impactbbdo & adeevee
Many people would love to catch President Vladimir Putin with his pants down or even Hillary Clinton with a less professional expression; the An Nahar ad campaign grants these wishes, albeit in a counterfeit manner. By showing Putin in the midst of shaving and other political leaders in the middle of their morning routine, the An Nahar ad campaign cleverly promotes their online publication source.

Conceived and executed by Impact / Bbdo Beirut, an ad agency based in Lebanon, the An Nahar ad campaign was art directed by Georges Kyrillos with creative direction by Ali Zein and Walid Kanaan. The images were shot by Stock. Absolutely hilarious, the An Nahar ad campaign capitalizes on the fact that many people thrive on seeing the other side of the coin when it comes to industry leaders.