Many people would love to catch President Vladimir Putin with his pants down or even Hillary Clinton with a less professional expression; the An Nahar ad campaign grants these wishes, albeit in a counterfeit manner. By showing Putin in the midst of shaving and other political leaders in the middle of their morning routine, the An Nahar ad campaign cleverly promotes their online publication source.
Conceived and executed by Impact / Bbdo Beirut, an ad agency based in Lebanon, the An Nahar ad campaign was art directed by Georges Kyrillos with creative direction by Ali Zein and Walid Kanaan. The images were shot by Stock. Absolutely hilarious, the An Nahar ad campaign capitalizes on the fact that many people thrive on seeing the other side of the coin when it comes to industry leaders.
Key Themes Behind This Trend
- Counterfeit Political Ads
- Opportunity for political ad campaigns to utilize humor and satire to grab attention and promote their message.
- Unconventional Industry Advertising
- A trend of industries using unconventional and humorous approaches in their advertising campaigns to engage consumers.
- Taking a Peek Behind the Curtain
- Growing interest in revealing the personal, everyday lives of influential figures to provide a different perspective and engage audiences.
Where This Applies
- Political Advertising
- Opportunity for political parties and candidates to utilize unconventional approaches in their advertising campaigns to connect with voters.
- Ad Agencies
- Opportunity for ad agencies to create innovative and captivating campaigns that use humor and satire to promote their clients' brands.
- Online Publications
- Opportunity for online publications to leverage humor and unconventional advertising methods to attract and engage readers.
