Amy Winehouse isn't known for her reliability these days, but P.P.Q. is taking a chance and hoping to create a fashion line with the star.
Including statement jewellery, the pieces will all be approved by the star and she will assist in their creation.
It's hard to say how big a role Amy Winehouse will actually play on the P.P.Q. collection, but the company does tend to love unpredictable celebrities.
Implications - The recent recession caused budget-tight consumers to make their purchases at more affordable thrift and vintage stores. This caused a surge of grunge fashions in the marketplace; consumers appreciate these styles for their simplicity and ability to convey their values to their peers. Companies can manufacture grunge styles to appeal to young and fashionable demographics.
Trainwreck Clothing Collections
More Stats +/-
Future Festival: 2 for 1 Flash Sale!
Return of the Beehive
Secret to Retro Beehive
Interconnected Friendship Ice Creams