A-Morir Fall 2014 eyewear collection alienates itself from other sunglass companies with its eccentrically embellished features. A-Morir designer Kerin Rose Gold launched this latest campaign, 'Good Girl', with the design aspects of the Byzantine-era in mind.
Byzantium art is characterized through spirituality, imagination and colorful decorations. These concepts literally shine through in this campaign. The eyewear featured is heavily embellished with shiny Swarovski crystals, tassels and veils and comes in several metallic colors that include gold, silver, emerald and white.
These eyewear designs are something out of the ordinary so it was fitting to make them have an intergalactic, "out of this world" type of portrayal. The model looks like an extraterrestrial in the ads and you can only see their dark silhouette -- he or she's bedazzled eyewear and long fingernails are the main focus.
Key Themes Behind This Trend
- Eccentric Eyewear
- Embrace unique and exaggerated eyewear designs to stand out in the market.
- Embellished Accessories
- Incorporate elaborate decorations and embellishments to create visually striking products.
- Interstellar Fashion
- Explore futuristic and otherworldly themes in fashion campaigns for a captivating and distinctive look.
Where This Applies
- Fashion Accessories
- The fashion accessories industry can leverage eccentric eyewear designs to capture consumer attention and drive sales.
- Luxury Fashion
- Luxury fashion brands can utilize embellished accessories to create high-end and exclusive products that appeal to affluent consumers.
- Cosplay and Costume
- The cosplay and costume industry can draw inspiration from interstellar fashion campaigns to create innovative and unique character designs.
