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Influencer-Backed Preworkout Powders

AminoLean Debuts a New Limited Edition Flavor with Alix Earle

— March 22, 2023 — Lifestyle
'Berry Alixir,' a new limited-edition flavor in the popular range of pre-workout powders and energy drinks from AminoLean, was developed in collaboration with the social media phenomenon Alix Earle. The collaboration takes Earle's personal experience with pre-workout beverages into consideration to provide consumers with a healthy boost of energy. The product has 125mg of organic matcha and green tea-derived natural caffeine, which boosts energy and helps with mental focus. The powder provides 5g of vegan amino acids per dose to support muscle regeneration and improve performance.

The 'Berry Alixir' pre-workout powder is vegan, gluten-free, and sugar-free and has a rich burst of berry with a hint of hibiscus. The flavor comes in a 12-pack for a retail price of $29.99 USD.

Image Credit: AminoLean
Trend Themes
1. Influencer-collaborated Health Products - The success of social media influencers can benefit companies by collaborating with them to develop health products with personal branding, and promote consumer trust and interest.
2. Natural and Plant-based Ingredients - Companies can gain a competitive edge by focusing on natural and plant-based ingredients in health products, capitalizing on consumers' increasing demand for health-conscious products.
3. Personalized Health-oriented Advertising - Businesses can use personalized advertising directed towards individuals who are invested in health and fitness lifestyles, attracting the attention of a highly engaged audience with targeted messaging.
Industry Implications
1. Health and Wellness Industry - Innovative product development and collaborations with social media influencers are key opportunities for companies involved in health and wellness and can distinguish them in a highly competitive market.
2. Fitness Products Industry - Companies in the fitness products industry can increase customer interest by developing products that include natural and plant-based ingredients in conjunction with engaging social media influencers to promote them.
3. Marketing and Advertising Industry - Marketing and advertising companies can capitalize on consumer demand for personalized health-oriented advertising by providing targeted messaging to individuals invested in health and fitness lifestyles.
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