American Vintage is a clothing brand that specializes in minimal staple designs and has since formulated a reputable stance in accessible fashion and style. The label is rooted in American fashion and features knitwear to workwear silhouettes, spanning out to simplistic tees as well. This season, the timeless fashion label focuses on its audience and captures the vision with photographer Julia Champeau.
The overall design theme this season surrounds intimate relationships of friendship and family. It celebrates the bonds that tie people together through diversity and different age groups in organic moments for connection. The campaign features family members posing together, couples flirting with one another, friends laughing and relaxing with carefree energy, and more.
Image Credit: American Vintage