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Chic Supercar-Inspired Motorcycles

The Aston Martin x Brough Superior 'AMB 001' Has 180 Horsepower

— November 6, 2019 — Autos
The Aston Martin x Brough Superior 'AMB 001' motorcycle has been created in partnership with the two brands to achieve a high-power two-wheeled vehicle that looks straight out of an action film. The motorcycle boasts a carbon fiber body that has been paired with titanium and aluminum trimmings that work to provide lightweight rigidity that won't impede with speed capabilities. The vehicle is outfitted with a turbocharged V-twin engine that was specially developed by Brough Superior and enables it to pump out a whopping 180 horsepower.

The Aston Martin x Brough Superior 'AMB 001' motorcycle is outfitted with a number of luxury finishing touches that will make it suitable for even the most discerning riders. The motorcycle has not been deemed street legal just yet and is limited to 100 examples priced at just over $120,000.
Trend Themes
1. Luxury Motorcycles - As consumers demand more specialized and elite goods, incorporating luxury and high-end finishing touches into industrial designs like motorcycles is a promising trend - particularly with cutting-edge design brands, as seen in the Aston Martin x Brough Superior 'AMB 001'
2. Turbocharged Engines - Brands who strive for their products to be faster and more powerful will focus on integrating novel turbocharged V-twin engines, like the specially developed Brough Superior prototype, as seen in the Aston Martin x Brough Superior 'AMB 001' motorcycle.
3. Carbon Fiber Bodywork - The strengthened and lightweight nature of carbon fiber makes it an attractive alternative to more conventional materials like steel and aluminum and it's expected to increasingly feature in the designs of high-end motorcycles, as seen in the Aston Martin x Brough Superior 'AMB 001.'
Industry Implications
1. Luxury Vehicles - Manufacturers of luxury vehicles can enhance their businesses by pushing into adjacent markets such as high-end motorcycles to leverage brand recognition and reputation with premium consumers, as seen in this collaboration between Aston Martin and Brough Superior.
2. Motorcycles - Motorcycle designers can develop partnerships with high-end car brands, such as Aston Martin, to develop ultra-high-end and limited edition versions of their products, incorporating luxury finishes, specialized materials, and cutting-edge engines.
3. Automotive Manufacturing - Automotive manufacturing companies can leverage their technological expertise to develop innovative and disruptive engineering features, materials, and propulsion systems for niche markets like luxury motorcycles, as seen in the exceptional performance of the bespoke Brough Superior engine in the Aston Martin x Brough Superior 'AMB 001'.
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