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The Amazon Kindle Commercial 'The Book Lives On' Gets Social

 - Feb 25, 2011
References: amazon & adweek.blogs
In the new Amazon Kindle commercial 'The Book Lives On,' it is evident that this reading device doesn't want to stay cooped up indoors.

Shot in settings like the coffee shop, on a running trail and in the park, the Amazon Kindle commercial is surrounded by a social atmosphere filled with friends who like to have fun. As the ad targets a younger and free-spirited demographic, the featured handheld gadget appears as though it wants to run outside and play as much as its user does.