Available exclusively to Amazon Prime members, Amazon Elements is a private label brand of household products launched by the online marketplace in late 2014. The first products offered in the line are diapers and baby wipes. Amazon Mom members are also considered Prime members and will also be able to purchase from the line.
A large selling point of the collection is its insistence on offering customers complete transparency regarding the ingredients and their origins. Each package features a uniqe code that when scanned provides highly detailed information such as where the water contained in the wet wipes was sourced and the type of aquifer.
The Amazon Elements label follows the brand's 2009 launch of the AmazonBasics line, a range of electronics accessories.