Using only officially released clips, this ‘Amazing Spiderman’ super trailer gives away pretty much everything about the upcoming release in a 25-minute video.
Posted on BuzzFeed by user ‘louisp,’ the clip was created by stitching together the trailers in chronological order. Incredibly detailed and really giving away almost the entire film, this has the potential to be highly damaging to the release of the movie this summer. Amazingly seamless and remarkably well-done, this trailer gives away far more than intended. Of course, the story of Spiderman is one that has already been told again and again, including on screen, so it could be argued that the mash-up trailer doesn’t really give away more than most fans already know about the film.
Sure to get more than a few hits from audiences who just can’t wait, this is an amazingly long hint at what’s to come.
Why This Trend Is Growing
- Spoiler-filled Trailers
- Opportunity for innovative marketing strategies that tease enough to create anticipation without giving away major plot points.
- Mash-up Trailers
- Potential for creative fan-made trailers that combine official clips to create unique and engaging content.
- Film Secrets Revealed
- Opportunity for studios to release exclusive behind-the-scenes footage and interviews to balance out the impact of spoiler-filled trailers.
Industries Being Reshaped
- Film and Entertainment
- Opportunity for studios to rethink their approach to movie trailers and find new ways to build anticipation without spoiling the film for audiences.
- Digital Advertising
- Opportunity for brands to collaborate with content creators to produce innovative promotional videos that generate buzz without revealing all the plot details.
- Online Communities
- Opportunity for fan groups to create their own mash-up trailers and engage with the film's marketing campaign in a creative and interactive way.
