Amato Coffee's Packaging Was Artfully Overhauled by Fabula Branding
Riley von Niessen — November 29, 2017 — Art & Design
References: packagingoftheworld & thedieline
Amato Coffee, a company that produces a wide range of roasted beans that are celebrated for their strong fragrances and powerful notes of flavor, recently collaborated with agency Fabula Branding to create a new line of packaging that truly reflects the quality of its product.
The slim bags that the beans come in boast colorful artwork that features bright crimson birds, fruits that dangle off of elaborate green vines, as well oversized coffee beans, which cascade down the bags. These designs stay consistent on the bags, but the backgrounds that hosts them change depending on the roast that's inside. To denote the different roasts , Amato Coffee and Fabula Branding use a golden hue of brown, silver, and black for the backgrounds. White labels overlay the artful designs, and include the company's name, as well as the intensities and roast levels of the beans.
The slim bags that the beans come in boast colorful artwork that features bright crimson birds, fruits that dangle off of elaborate green vines, as well oversized coffee beans, which cascade down the bags. These designs stay consistent on the bags, but the backgrounds that hosts them change depending on the roast that's inside. To denote the different roasts , Amato Coffee and Fabula Branding use a golden hue of brown, silver, and black for the backgrounds. White labels overlay the artful designs, and include the company's name, as well as the intensities and roast levels of the beans.
Trend Themes
1. Artful Coffee Branding - The trend of creating visually striking branding for coffee products presents opportunities for agencies to showcase their artistic talents and help coffee companies create a unique brand identity.
2. Customizable Coffee Packaging - The trend of creating packaging with customizable backgrounds that vary depending on the type of coffee roast offers opportunities to develop innovative design solutions that cater to individual customer preferences.
3. Premium Coffee Labeling - The trend of incorporating detailed coffee roast information into label designs creates opportunities to showcase the quality and uniqueness of coffee products and educate customers on the nuances of different roasts.
Industry Implications
1. Graphic Design - The graphic design industry can leverage the trend of artful coffee branding by offering unique design solutions to coffee companies and using the opportunity to showcase their creative talents.
2. Coffee Production - Coffee companies can capitalize on the trend of customizable coffee packaging by experimenting with different design options to diversify their product offerings and appeal to a wider range of customers.
3. Marketing and Advertising - The marketing and advertising industry can help coffee companies take advantage of the premium coffee labeling trend by developing creative marketing campaigns that highlight the unique characteristics and flavors of different coffee roasts.
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