Amato Coffee, a company that produces a wide range of roasted beans that are celebrated for their strong fragrances and powerful notes of flavor, recently collaborated with agency Fabula Branding to create a new line of packaging that truly reflects the quality of its product.
The slim bags that the beans come in boast colorful artwork that features bright crimson birds, fruits that dangle off of elaborate green vines, as well oversized coffee beans, which cascade down the bags. These designs stay consistent on the bags, but the backgrounds that hosts them change depending on the roast that's inside. To denote the different roasts , Amato Coffee and Fabula Branding use a golden hue of brown, silver, and black for the backgrounds. White labels overlay the artful designs, and include the company's name, as well as the intensities and roast levels of the beans.
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