Spectrum by Amanda Diva Totes is a series of hand-painted canvas bags, each with their own unique design.
Each of these bags has an African flair. From the colors to the style of art, they give your wardrobe an added touch of ethnicity.
Spectrum delivers an array of bright colors that pop and these totes are perfect for school, work or even when running errands.
Implications - Due to the recent recession, consumers were very budget-conscious and limited to staycations and minimal leisurely travelling. However, these consumers still desire products that convey their love of travel by boasting culturally specific designs or materials. Companies can manufacture products that incorporate cultural elements to appeal to worldly consumers.